Advertising, a form of marketing communications used to encourage, manipulate or persuade a target audience to take action. This originates from the Latin, ad vertere meaning 'to turn toward'. • Having studied aspects of the subject including semiotics and the effects gender has upon advertising, I can not only design for advertising but also understand it.
Creative, adjective - relating to or involving the use of the imagination or original ideas to create something • Noun - a person whose job involves creative work. This is the most important person who sits in the marketing mix. They are the ones who come up with the initial idea that a whole marketing campaign is based on.